Search results for " standards and certification"
showing 2 items of 2 documents
The Dynamics of (De)Stigmatization : Boundary construction in the nascent category of organic farming
2020
This study finds that it is possible for organizations in emerging categories to resist stigmatization through discursive reconstruction of the central and distinctive characteristics of the category in question. We examined the emerging market of organic farming in Finland and discovered how resistance to stigmatization was both an internal and an external power struggle in the organic farming community. Over time, the label of organic farming was manipulated and the practice of farming was associated with more conventional and familiar contexts, while the stigma was diverted at the same time to biodynamic farming. We develop a process model for removal of stigma from a nascent category t…
Linking bean-to-bar to sustainable entrepreneurship
2017
The increasing growth and recognition of bean-to-bar chocolate production have led to some people calling it a ”movement” or ”revolution”. The entrepreneurs championing bean-to-bar assert that their approach provides better and innovative services to both cocoa farmers (growers) and consumers. In essence, they are meaningfully contributing to the sustainable transformation of the cocoa industry. Furthermore, researchers agree that a concept that combines elements from both sustainability and entrepreneurship is called sustainable entrepreneurship. Therefore, are bean-to-bar chocolate producers sustainable entrepreneurs? In an attempt to answer this question, this thesis explores the links b…